Page 94 - the taiwan banker 2024.08(176)
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ږፄ߅Ҧ








              הϞପุdᒱ್வධ޴࿁༰อٙҦஔ                                 ፄ؂ ਕ዆Υ Ցνᇞ ɪᒅي ̨̻ഃ ٙ
              πίϘಂਪᕚdШҢࡁ޶Ց ༈ Ҧ ஔ Ό                             ڢږ ፄ؂ਕ ʕdԷ νd̨ ᝄձਜ ਹ
              ଢ׌ٙԴࣩ͜Էd̴஗Ꮠ͜׵ᄣ੶ุਕ                                ɓԬ Չ˼਷ ࢕΍Ν ٙᒅي ̨̻ሃ ͤ

              ϓڗഄଫձ౤Զ܄˒؂ਕ fଡ଼ᔌዚ࿴ɰ                               €Sh op eeఱ݊ɓԷfలɝόږፄٙ
              ൳Ը൳ਗ਼ɛʈ౽ᅆలɝՉᅰЗᔷۨٙ                                 ̤ɓࡈԷɿ݊ Uber€˸ʿί؇یԭ༶
              ࣚ ೻f ˈ Չ࿁ვ БԸ Ⴍ d ɛ ʈ ౽ ᅆ ̙                      ᐄ ٙ ᗳ Ч ؂ ਕ Grab  d ᚥ ܄ ̙ ˸ Դ ͜
              ˸౤Զ̶ɽ˕౪ί܄˒՟੻eႩᗆЫٙ                                ΍࠱ձ࠮ي̮৔؂ਕdϾʔ͜ၾ˼ ࡁ

              ܄˒e܄˒ਞၾeᅰኽʱؓձൟಜਈ಻                                ٙږፄዚ࿴͂ʹ༸fҢࡁਗ਼˚ूԈՑვ
              ഃ˙ࠦfᔫฐʥϞ̀ࠅdɛʈ౽ᅆٙԴ                                Бձږፄ؂ਕፄɝᚥ܄᜗᜕຅ʕdలɝ

              ͜˙ό̙ঐึ࿁༸ᅃࡐଣପ͛ᅂᚤdʔ                                όږፄɰਗ਼ᘱᚃίਜਹձΌଢڭܵҞ஺
              ཀdҢࡁ௰୞̙ঐึ޶ՑɓԬፔਠ؂ਕ                                ϓڗࠐ༸f
              ٙҁΌІਗʷf                                               ɪࠑᒈැᏐ༈ᔫฐءจdΪމҦ
                                                               ஔe༸ᅃϽඎe္၍ᐑྤձ܄˒ცӋ

              嵌入式金融                                            ேίܵᚃစᜊfίவɓᓃɪdვБਗ਼Ϟ
                                                               ࣖٙڦุ̔͜ਕഄଫॶɝՉᅰЗᔷۨ
                  లɝόږ ፄ ஗֛ ່ މਗ਼ ვ Бձ ږ                        ᙄ೻٫dһϞ̙ঐᎇഹࣛග᜗᜕Ցၾ܄






              being used for payments through  WeChat.  In     biometrics and with a greater variety of payment
              terms  of  buyers,  Thailand  has  among  the    options. And, unlike physical infrastructure,
              highest number of social commerce buyers         digital interfaces can be instantly upgraded.
              in the world.
                                                               Artificial Intelligence
              Merchant Infrastructure Phased Down
                                                                    Artificial intelligence (“AI”) is affecting

                  Digital interfaces will sit behind consumer   all industries to some extent and whilst there
              payments and transform merchant services         are preliminary issues with this relatively new
              affecting customers and vendors. In the future,   technology we are seeing use-cases of this
              we will see physical merchant terminals phased   technology globally as it is applied to enhance
              down or out completely. This will reduce bank    business growth strategies and customer
              and merchant costs – i.e. no need for more       offerings. Organizations are also increasingly
              physical technology upgrades, for example. The   embedding AI into their digital transformation
              customer experience will also be enhanced, as    journeys. For banks particularly, AI can

              there won’t be hardware failures and payments    provide immense support with customer
              will  be able to made seamlessly through         acquisition, KYC, customer engagement, data




           94   台灣銀行家    2024.8




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