Page 5 - 中小企業活用財務報表－提升經營管理績效
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作者序 ··················································································· I
第一章 企業有沒有賺錢？請看損益表
前 言 ················································································· 2
第一節 該怎麼看損益表？ ··················································· 2
第二節 如何透過毛利分析來提升經營績效？ ··················· 11
第三節 如何透過營業費用分析來提升經營績效？ ··········· 14
第四節 衝業績重要？還是節省成本、費用重要？ ··········· 19
第二章 企業是不是安全？請看資產負債表
前 言 ··············································································· 22
第一節 該怎麼看資產負債表？ ·········································· 23
第二節 為什麼有賺錢，但卻破產呢？ ······························ 31
第三節 負債愈多就是敗家子嗎？ ······································ 39
第三章 企業獲利狀況好不好？
前 言 ··············································································· 46
第一節 你的資產賺錢能力優不優？ ·································· 47
第二節 怎麼看股東權益的效率？ ······································ 56
第三節 大公司好？還是小企業好？ ·································· 62
